Airport retailing is basically the presence of many retail services of many products inside the airport for providing enhanced convenience to the people travelling. Airport retailing also delivers a broader variety of merchandizes and is a comparatively easy choice for travelers. As many retailers tend to think that airport retailing is just strategy diversification and market expansion. However, this kind of thinking is expected to lead to negative results related to the perception of airport business as the brands that are found in the airport are of high quality and are considerably the high-end ones.

The factors that are expected to drive the growth of the airport retailing market are rising retail promotion in airports, availability of products at low prices, and rising tourism. The airport retailing market players can further gain from the rising customer airport experiences and fall in jet fuel prices. However, factors such as the prevalence of downtown retail stores, strict government regulations and rules and rising political unrest.